My name is Kristin and I’m so happy you’re here! During my 10+ years of experience, I learned that design is always the strategic answer to a question. I take this principle to heart in my own business today and create brand identities that have a strong foundation and steer your business in the right direction for the long term.

I have always been the creative type, drawing doodles on my math test instead of solving the actual math problem, learning about photography when I was a teen, always finding joy in drawing and crafting things, etc. I also learned during my studies that there is so much more to design than the pretty outcome we see at the end of the process. I fell in love with creating a real foundation for the projects through research and strategies and building brands with meaning. It’s the analytical and strategic part that excites me the most, since it’s right here where the magic happens and the concepts come to life for the first time.